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Susan Sontag, In her argument, points the idea that beauty has been separated from the intellectual field as a word, but also a a criteria. « Many intellectuals would have us believe that beauty is inconsequential. Since it explains nothing, solves nothing, and teaches us nothing, it should not have a place in intellectual discourse » wrote Nancy Etcoff before adding : « But there is something wrong with this picture. Outside the realm of ideas, beauty rules. Nobody has stopped looking at it, and no one has stopped enjoying the sight ». Both of them express the idea that removing beauty from the intellectual field might be a choice implemented to the language* but cannot exclude it from our apprehension of the world. 

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French philosopher  Yves Michaud also considers this separation and describe an industry of taste where beauty has slipped in, since it was banished from the « noble » field of art. In Beaux Arts Magazine, he gives an interview about modern art, which often consist in not being something to watch but to experiment as a spectator. He explains how museums have become generators of experiments by getting rid of objects to favor performances and installations, while people were acquiring more and more objects.

« Free beauty overwhelms the world, or more accurately, colors it in being everywhere but adhering nowhere. It is not about a world that becomes substantially more beautiful. I becomes a world of beauty where everything is seen as an aesthetic form : the ways to dress, think, exist, act and judge. It’s the triumph of beauty or even, « the beauty everywhere ». 

Meanwhile, the living space has been submitted to a generalized process of aesthetization. In fact, aesthetics’ values command sectors as hygiene, clothing (fashion), environment (design), body (plastic surgery, sport, cosmetics), even moral and political behaviors, in way more complex than ever in the past. An aesthetization of the world is happening, through object, environments and behaviors, in their relationship with the world. The philosopher assumed that Beauty doesn’t mean anything anymore, instead, « everything can be aesthetized ».