Moral values are the standards and rules that guide people’s actions in a society (Mujtaba, 2015). Therefore, one’s behaviors are determined by the things he or she attaches value to. Like in every other activity in life, businesses ne dot adhere to moral values. Indeed, given that business dealings are mostly based on mutual trust, moral values have to be adhered to by those concerned in order to keep businesses running. There are fundamental moral values that people observe in a business community. In businesses, people attach a lot of significance to moral values such as truthfulness, honesty, freedom, charity, trustworthiness, and loyalty (McNamara, 2012). As noted earlier, businesses depend on mutual trust between the players. However, there can never be trust between people when either one or both of them is not honest or truthful. When a person orders for goods from a particular dealer, he or she wants to be assured that the goods will be delivered at the agreed time. If delivered as agreed, both players become satisfied. If not delivered as agreed, one player will sustain losses. This is honesty in practice. Loyalty is also something that businesses value so much. Once a business person gets a partner, he should give loyalty, and expect it back too. Loyalty ensures that two or so people running a business work together amicably. Additionally, businesses expect loyalty to their brands by their trusted customers. Trusted customers get a lot of incentives from businesses and therefore businesses expect loyalty in return. Even though businesses are dependent on each other, each of them values their freedoms. Lastly, businesses are involved in charity works, which are commonly known as corporate social responsibility (Mujtaba, 2015). The society in which a business is located has its challenges and it is only fair that a business tries to help in solving 2 / 2some problems. All these moral values help both the businesses and the society in which they are located.