Each year brings a lot of changes in business. In order to keep your business surviving, you need to follow the latest trends by adapting the changes. Having a good understanding of these trends will help you progress and thrive in the current market. Here are seven emerging business trends that will dominate in 2018 that can help you drive success. Artificial intelligence: Companies like Google, Spotify, Microsoft, IBM and other tech giants are all in on the AI game. AI is capable of enriching human interaction by taking away mundane tasks and helping enhance customer content delivery, to a highly-personalized level. It has been used to develop and advance numerous fields and industries, including finance, healthcare, education, transportation, and more. Live Video Streaming: Most businesses use videos for marketing purposes which has been proven to be one of the most effective forms of marketing. Videos allow you to convey emotions and messages effectively and efficiently. Live Video Streaming has open doors to new possibilities as it focuses on what is real and transparent as compared to the well-thought out commercially produced videos.Social media and email marketing: In the age of digital marketing, all social media platforms should be exploited in order to reach a wider audience. By reaching out to the right audiences, it allows you to create meaningful relationships with the potential customers by engaging with them through comments or chats on your social media platform. You can also make use of email marketing to send out newsletters to existing clients or promotions to subscribers. Enhanced productivity with cloud support: Cloud applications and storage has found great acceptance in the business community as it offers great convenience of accessing information from any place and at any time. With business process management solutions, businesses can deploy cloud services wherever applicable to boost overall efficiency of the business operations. E-commerce: E-commerce has been increasingly popular as it makes products and services easily accessible by allowing you to reach targeted audiences from different parts of the world. There are many affordable and effective online platforms, which allow you to sell your products or services. This also allows businesses to grow and achieve great heights. Demand for high-value content: Though there is a lot of content on the web, but rather than focusing on the quantity of the content, businesses should focus on the quality. Businesses must focus on the type of content that will stand out in the thousands of content articles available online. Also, be sure not to neglect your keywords to help you get higher rankings on search engines. Blockchain: Both large and small businesses are embracing Blockchain technology (best known for powering certain cryptocurrencies, like Bitcoin). It appears to offer distinct advantages over existing payment facilitation networks such as transparency, reduced transaction costs, faster transaction settlements, decentralization and user controlled networks. So, look ahead and make strategies to follow these trends in order to ensure the continued success of your business.