The and commercials. The bits and fragments then

The Czech mass media market after the Velvet revolution had to overcome many levels of evolution, but also several crises. These could be naturally connected with the problems of such a difficult transformation from the communist to the capitalist ideology. One of them is the media control another one is the ownership itself, others can be considered as issues related to economical and political tensions in the Czech Republic for the last fourteen years. The authors of the text "Changes in the structure of Czech Mass Media" are guiding us throw the history, the development and the possible future situation of the mass media in the Czech Republic. Even though, I fully agree with the overall insight to the Czech media world, I would say that the authors are concentrating mainly on the print media. In my opinion, it could be very interesting to highlight the situation of the Czech audiovisual media in more detailed scope as well. Therefore, I would like to concentrate mainly on the role and the switch of the Czech audiovisual media from the communist era to the democracy.
Beginning with the past, I would like to spot the role of the television in former Czechoslovak Socialistic Republic. Considering the fact that the television has the unparalleled ability to expose, dramatize, and popularize cultural bits and fragments of information. When, it does so in routine transmission of entertainment programs, news and commercials. The bits and fragments then become ideological currency in social exchange. The television may be the most obvious conveyer of such dominant ideologies.
This is also how the socialist or communist ideology worked in the Czechoslovakia. The communist used to stress nationalistic rhetoric with ever lasting bond of the Soviet Union. Together with the use of censorship and socialistic propaganda, people used to think that their life is not as bad. The Czechoslovakian media presented the world behind the boar…