City Elmina without spending too much time. The

City of Elmina has a strategy route
expressway that will be linking by Damansara-Shah Alam Highway (DASH) for
upcoming development to connect from Shah Alam to Mutiara Damansara, Kota
Damansara and Subang area. Residents of City of Elmina have their first consciousness
thinking that the distances were too far from their working places such as the
city area, they may take longer time to reach their working places and it
brings inconvenience to the residents. However, it actually takes about twenty
to thirty minutes to arrive at the City centre by using the Damansara-Shah Alam
Highway (DASH). The expansion highway is one of the strategies of City of
Elmina to increase the number of buyers to live in the township.

Futhermore, some buyers chose to be
part of the residents of City of Elmina because of want to enjoy and the
greener environment, this is because City of Elmina is a township that is being
surrounded by the greeneries. They may go to work in the city using the highway
and come back to City of Elmina without spending too much time. The customers
of City of Elmina have more time to relax and at the same time care a healthy routine.
City of Elmina provides residents with a work-life balance, which it is a
significant competitive strategy to City of Elmina. Therefore, the highway
provides a huge advantage to the residents who are working in Kuala Lumpur,
Kota Damansara and so on.

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Sime Darby had also requested the SuruhanjayaPengangkutanAwamDarat
(SPAD) for the extension of the MRT Sungai Buloh to Kajang line to the City of
Elmina ( Sharen, 2014). Sime Darby will provide a location to build a station
for transport development. If a MRT station is built around the township area;
it provides a competitive strategy to Sime Darby property because MRT provide
conveniences to their residents as well as the citizens as they are able to
reach to City of Elmina by using public transport. Other township area such as
Desa Park City does not provide people with public transport, thus, leading
every resident to drive to work every day.

The development of MRT could
attract more residents to City of Elmina as they do not rely on driving their
own car to work or to other places which are accessible by transport. It may
reduce the burden on car petrols and maintenance. This strategy could help to
reduce vehicle emission and pollution to the environment. Then, Sime Darby is
able to pursue environmental friendly approach in City of Elmina. Therefore,
customers of City of Elmina are able to reach the destination such as Kota
Damansara, Kuala Lumpur area, Cheras area and Kajang area conveniently.