ABSTRACT: have become techno savvy and feel very

ABSTRACT:

Online shopping is the process of purchasing goods
and services from sellers who sell on the Internet. Since the introduction of
the World Wide Web, sellers have sought to sell their products to persons who
surf the Internet. Shoppers can visit web stores from the comfort of their
homes and shop as they sit in front of the computer Now a day, online shopping
has become general among people, they have become techno savvy and feel very
comfortable in using internet. So online shopping has becoming a trend that is
why it is essential to make a study on online shopping usage and perception.
The main purpose of this research is to study the perception of the consumers
towards online shopping.

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 For this purpose, with help of convenient
sampling method 100 respondents were selected and data were collected through designed
questionnaire. On the basis of data analysis it is found that most of the consumers
were perceived that online shopping is better option than manual shopping and
most of the customers were happy with their online shopping transactions.
Customers are accessing their net at their home and office/ college. Largely consumers
are buying clothe, electronics items and accessories. Most alarming hurdle for
online shopping was customers have to give their credit card number and they cannot
see goods personally.

                                                                                                                   

1. INTRODUCTION

Internet
is changing the way consumers shop and purchase goods and services, and has
rapidly evolved into a global phenomenon. Many corporations have started using
the Internet with the aim of cutting marketing costs, thereby reducing the
price of their products and services in order to stay ahead in highly competitive
markets. Firms also use the Internet to convey, communicate and disseminate
information, to sell the product, to take feedback and also to conduct
satisfaction surveys with consumers.

 Consumers use the Internet not only to purchase
the product online, but also to compare prices, product features and after sale
service facilities they will receive if they purchase the product from a
particular store. Many experts are optimistic about the prospect of online trade.

In addition to the marvellous
potential of the E-commerce market, the Internet provides a unique opportunity
for companies to more efficiently reach existing and potential customers.
Although most of the profits of online transactions comes from
business-2-business commerce, the practitioners of business-2-consumer commerce
should not lose confidence.

 It has been more than a decade since business-2-
consumer E-commerce first evolved. Scholars of E commerce continuously strive
to gain an improved insight into consumer behaviour in cyberspace. Along with
the growth of E-retailing, researchers continue to explain E-consumers’
behaviour from different perspectives. Lots of their studies have posited new
emergent factors or assumptions that are based on the traditional models of consumer
behaviour, and then study their validity in the Internet context.

1.1 ONLINE SHOPPING IN INDIA         

The
birth and development of Internet has been the biggest event of the century.
E-commerce in India has come a lengthy way from a timid beginning in the
1999-2000 to a period where one can sell and find all sorts of things from a
high end product to a meagre peanut online. Most organisations are using
Internet to represent their product range and services so that it is available
to the global market and to reach out to a larger range of their audience.

Computers
and the Internet have completely improved the way one handles day-to-day
transactions; online shopping is one of them. The Internet has brought about wide
changes in the purchasing practices of the people. In the comfort of one’s
home, office or cyber cafe or anywhere across the world, one can log on and buy
just about anything from apparel, books, music and MP3 players, video games,
movie tickets and air tickets. Ease, simplicity, convenience and security are
the main factors turning the users to buy online.

E-commerce
profits in the country are projected to reach Rs. 2,300 crore in the year
2006-07, increasing at 95 per cent over 2004-05(Source: Internet and Mobile
Association of India, IAMAI). This belong to to the business-to-consumer (B2C)
segment. It may be too early to do a evaluation with the e-commerce scenes in
countries such as the US where billions of dollars are spent online but the
business in India is developing exponentially every year, albeit from a smaller
base, the total profits have reached a respectful size.