A startup company is an entrepreneurial venture which is typically a newly emerged, rapidly-growing business that aims to meet a market need by developing or offering an innovative and extraordinary product, process or service.Social Media for startup companies is today more of a necessity. Growth in social media presence goes hand in hand with growth in one’s startup. India has been very active in creating a healthy startup ecosystem.Seventy two percent of the founders are less than 35 years old which makes it an unprecedented pool of younger people. India is all set to break the traditional career path as a lot of talent is trending towards working in the Indian Startup space.1.3 billion people reside in India currently which is 17% of the world population which gives a enormous market to a product. With having 4% each of 197 unicorns in the world with 10 unicorn startups, which are valued over $1 billion.Today, India is one of the top 5 startup circles in the world according to the Economic Times. Social Media is a great way to create buzz and connect with your users in a personal way since it’s free and open to everyone. Reaching out and creating a fanbase is what social media does for startups. People only buy things from liked and trustworthy sites.Generally, companies spend a larger amount on marketing unit , but social media can lower your costs by performing all those functions. Beginner artists fill their shows with friends, many entrepreneur’s first customers are their parents. For example, one can easily invite every Facebook friend and every friend of friend to like a page. Many people are willing to do a little free press for someone they know personally. All one has to do is ask. People with large numbers of Instagram and Twitter followers can be very helpful for any startup. One can build good relationships with audience and thus generate sales leads. The Indian government has introduced over 50+ startup schemes in past few years. With a significant and unique demographic advantage, India has an immense potential to innovate, raise entrepreneurs and create jobs for the benefit of the nation and the world. Each startup scheme is missioned towards boosting the Indian startup ecosystem. This includes startups like Flipkart, Snapdeal, Ola,Chumbak, Hike,Nykaa, Paytm, Zomato, and Quikr. With the next $100 Mn funding raise, fintech startup MobiKwik too looks to join the unicorn club. A few of India’s efforts at promoting entrepreneurship and innovation are Startup India, Make in India, Atal Innovation Mission, Digital India and many more.